Kate Spade’s new video, in collaboration with Malia Mills, is a new interactive swimwear campaign! Consumers are asked to choose how they’d like the ad to continue, giving it that extra personal touch.
Kate and Malia chose the NYC socialite, Hailey Gates, to be the star of their advertisement, which they’ve called “Swan Dive or Cannonball”. Hailey spends the whole video wandering poolside in gorgeous floral-printed swimwear, sipping out of a retro-looking bottle. Users have the option to choose new music for the ads (Flamenco or Swing), and then they can choose whether or not she does a graceful swan dive or an exciting cannonball!
The questions are meant to show off how Kate’s new line is fun and flirty. What do you think? Running to her new NYC store right away? We are!
