African Designer Luxury Label, Hanifa Holds Virtual Runway Show Using 3D Technology

African designer, Anifa Mvuemba of luxury label Hanifa uses 3D technology, Clo3d. 

Pairing garment visualization with digital models, Hanifa drives the ever-changing digital fashion space. “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” says Mvuemba.

Hanifa SS2020

Since the Covid-19 pandemic came into play, we have watched the fashion industry adapt to what might be the “new normal”. It’s safe to say that the Coronavirus has changed our lives forever. Since the safer at home lockdown throughout the U.S., we have seen just how creative the fashion industry can be. At-home photoshoots like Bella Hadid’s Jacquemus campaign for the Spring 2020 collection showed us that technology will ultimately keep the industry going. 

And just days ago, Anifa showed us how technology, CGI is a game-changer – especially in times of social distancing. She debuted her collection #PinkLabelCongo via digital runway on Instagram live. The show went viral. The Pink Label Congo capsule is inspired by the vibrant and bold Congolese culture and high fashion. The strength and power of the Congolese spirit can definitely be seen in this collection.

The 9-piece capsule collection embodies maximalism, experimental silhouettes, and the current mood of utilitarianism and femininity. Each piece from the capsule is named with the Congo in mind: Zaire, Jolie, Orilie and represent Congolese culture, agriculture and history. Most notable from the show is this daring backless Kinshasa dress – voluminous yet sexy and pleated to perfection. This is the perfect luxury destination frock hands down. Brights, denim, and neutrals give impeccable range to the collection.

hanifa K dress

No doubt Anifa is a visionary, using 3D tech to bring fashion forward. What are Anifa’s thoughts on using social media in fashion? “Instagram is also the great leveler when it comes to fashion”, as Mvuemba explained, “We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice.”

From the use of digital models for campaigns and ultimately slaying the runway using garment visualization. Hanifa label is definitely on our radar, and the fashion industry is tuned in. We can’t wait to see what the designer has planned next. Did you tune into the Instagram live virtual runway show? Sound off below and let us know your thoughts.

All around cool girl obsessed with everything fashion, viral, social media & PR.

Twitter LinkedIn YouTube