Fashion & Technology Today

Hey YOU, Happy Friday! Get ready for a dynamite dose of fashion x tech stories, including Blake Lively’s announcement to launch her very own lifestyle website this month! So much good stuff, just click here :

Sergio Rossi Shows London Some Love With New Capsule Collection

Sergio Rossi Loves London consists of two styles of shoe and a chic clutch, coloured in the iconic Union Jack shades of red, white and blue and given quintessentially English names [TrendStop]

Blake Lively To Launch Lifestyle Website

“The main element of it is that it’s about storytelling, and it’s about living a very one-of-a-kind, curated life, and how to achieve that” [HarpersBazaar]

Adidas Joins Wearables Stampede With Fitness Tracker

Paul Gaudio, the general manager of digital sports at Adidas, is aware of the tumult in the wearables market, but he does not seem daunted. [NYTimes]

RetailNext Raises Another $30 Million To Track In-Store Data

As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. [TechCrunch]

Fashion Retail Gets A High-Tech Makeover

The most important role of technology in fashion is to speed up the delivery process and increase transparency in the supply chain [SeattleTimes]