Eye on E-Commerce looks towards France at Paris-based Resee, a website offering vintage and secondhand clothing in a highly stylized editorial format. Founded by Sofia Bernardin and Sabrina Marshall, a former advertising executive at Vogue and a former fashion editor at Self Service respectively, the site breathes new life into fashions past making the styles relevant for today.
Resee provides a curated selection of pre-owned merchandise in pristine condition. Items are sourced from a global network of private collections and vintage stores. Extraordinary finds are showcased in a section entitled The Find.
The clean minimalist layout is reminiscent of a magazine where product shots are interspersed with editorial imagery. Pieces are styled and photographed in collaboration with industry talents. The end result is a glossy resale platform with a distinct point of view.
Images Courtesy of Resee
Avelinda Garcia is a fashion industry professional and principal at Superstylin*™. Her background is in business, design, marketing and editorial, and she specializes in fashion consultation, creative project management and content curation. http://superstylin.me
