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Gucci Promotes Heritage via Bamboo-Handle Handbags

By Marriska Fernandes on October 1, 2013

Italian fashion house Gucci is heavily promoting its bamboo-handle handbags to a wider audience by using two different advertising campaigns. The Bamboo Confidential campaign is promoted on its social media pages; it extensively shows stills and videos of the Bamboo Shopper and Lady Lock handbags.

Forever Now is a four-part series, which features model Ms. Casiraghi wearing a white dress, surrounded by golden retriever dogs and a cream-colored Gucci bamboo handbag is seen in the shot. Shot by photographer Bruce Weber, the bamboo-handbags are emphasized in this ad, encouraging consumers to purchasing the staple and iconic Gucci heritage.

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Gucci will launch its print ads for this campaign in October, while it’s currently brewing interest in the campaign from Gucci fans. A brand’s heritage reflected in a campaign simply strengthens the culture and intrigues the consumers to be a part of the longstanding tradition.

Via Luxury Daily

Marriska Fernandes



Uncategorized | bamboo-handle, Gucci, Gucci handbags, handbags |

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