The latest Kenzo AW 2013 motion editorial is so next level; the abstract campaign features a futuristic night-rider vibe with killer moto stunts and wicked colored clouds.
Kenzo’s fashion campaigns can only be described as artfully spontaneous and this season is no exception. The collaboration with visionary Partel Oliva, lead to the film named after the collection’s motif prints of the Day Clouds and the Night Clouds. The short film is set to the hip-hop electronic beats of Kingpinning by Mykki Blanco. We at FASHIONOTES would expect nothing less from the Parisian avante-garde design label, Kenzo Paris. The Women’s and Men’s RTW looks are a take on a futuristic and edgy pan, Asiatic motifs that include clouds in a muted palette. In the collection an array of volume statement pieces, along with sporty separates and structured outerwear, play up the mix of retro and modern.
The short film brings to life the motif of clouds, in two spaces: desert during the day and asphalt at night. The film showcases a stunning and electric display of motorcycle acrobatics. Clean black on black bikes with astronaut-esque riders create “Cloudbusting” smoke, while geared up in statement pieces from the collection with its babely female counter parts. Not only are they riding, but they are also stunting and displaying sweet levitated tricks on these bikes. Check out “Cloudbusting” below.
At 15,889 hits via YouTube and 450,539 likes Facebook likes, Kenzo is a social media must follow. The campaign has major viral potential and has garnered social media buzz and the attention of fashion lovers and electronica heads.
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