Vanity Fair goes to France: French Edition Launched

Vanity Fair is dipping its toes in the French lifestyle market. Vanity Fair France, launching today, debuts its inaugural issue with Scarlett Johansson, dubbed the ideal trans-Atlantic muse

Looking to engage with a new European market, all while expanding it’s expertise journalism to different regions of the world, Vanity Fair France is hoping to inspire fans through both its monthly magazine editorials as well as through multiple digital platforms. A unique magazine, Vanity Fair France’s first issue teams investigative journalism and fashion forward styles.

Scarlett Johansson was chosen at the first cover model; a desirable choice since she now splits her time between the United States and France.

“She has every quality imaginable — the elegance, beauty, wit and impertinence that would make her a perfectly decent Parisian if she decides to move permanently into the apartment she has bought in Paris not far from here,”  states Michel Denisot, editorial director at Vanity Fair France.

The magazine will feature three sections: Fanfare for Culture, Fumoir for Debates and Vanity Case for Fashion and Lifestyle. Also, look for each individual magazine to contain at least seven unique editorials. Furthermore, look for Vanity Fair France to engage its social markets with daily editorial content, videos, audio, illustrations and interactive content to be released via its website.

The magazine is not taking any chances; Vanity Fair France’s launch and reach is expected to be expansive.

“Vanity Fair’s edge as a magazine is the fact that it covers an amazingly broad array of subjects, from style and Hollywood, to business and politics,” says Leane Brenes, creative director at Brenes Co., New York.“Its audience is an educated, affluent group of people that wish to cultivate their diversity of interests,” she said. “Similarly, French culture is defined by its richness and the connectivity between all different parts of culture. Very often in France, politics, style, cinema and business all intersect in casual conversations, which makes Vanity Fair a natural fit for the French affluent audience.”

Via Luxury Daily & WWD

Ashley Mckernan