We walk around in a pair of shoes all day, everyday, spending more time with our shoes then with anything else. So we ask you this, if your shoes could talk, what do you think they would say? Superga creative directors, Mary-Kate and Ashley Olsen attempt to answer this question.
Mary-Kate and Ashley Olsen are no strangers to the world of fashion. They are CFDA Award-Winning designers who have created more then four different fashion lines. What’s next for these renowned fashion designers? Working as Superga’s creative directors, to create a new campaign for the brand.
“When you do a good product, it can last forever!” - Ashley Olsen
The designers have joined forces with photographer Scott Schuman (The Sartorialist) and fashion blogger Garance Dore on this campaign to pose the question, if your Supergas could talk, what would they say? The campaign follows the lives of five fashion gurus across the country from Los Angeles to Miami and New York including: Devon Ashley Head, Sam Anderson, Jessica De Ruiter, Luigi Tadine and Martha Graeff. The campaign follows these individuals to gain a sense of one’s daily life and style and what role your shoes tend play in these decisions.
The video is inspiring and shows the strong bond we tend to create with the shoes that we choose to wear. It ultimately gives your shoes and personal style choices a voice.
Check out the video here and see what these fashionista’s believe their shoes would say, if they could talk.
Via Superga-usa.com
