Christian Dior has taken the lead, being one of the first brands to go all out and promote its fall collection. Be it digital films or social media awareness, Dior’s campaign is moving rapidly and peaking the interest of many.
Dior launched two commercials on YouTube and its other social media platforms. The first video, which lasts for 62 seconds, is titled Secret Garden – Versailles and was released in 2012. The video quickly shows one model sporting various Dior outfits, which make up the collection. The second and newest video plays on the same idea and is titled Secret Garden 2 – Versailles. The Dior models pose in an enchanted garden while sporting the Dior line.
Also, on the brand’s Facebook page, fans can access images that offer behind-the-scene snapshots. This campaign is definitely eye candy and is sure to attract many luxury consumers. Don’t be surprised to see a handful of fall campaigns springing over from other brands in the coming months.
View an exclusive behind-the-scenes video below.
Via Luxury Daily
