Rachel Roy, a Manhattan-based fashion designer, has successfully taken off to new heights by going digital and launching her own e-magazine RachelRoy.com. She is known for her sophisticated aesthetic, by creating pieces in rich hues, textured fabrics and mixing patterns and prints with contrast elements. Her designs compliment one another for a transitional day to evening look.
Aside from being an exception designer, she’s also a big believer in giving back.
“I truly believe that charity = clarity,” says Rachel. “Through giving back you gain clarity, peacefulness, happiness and balance in your own life.”
Check out her Give Back page, detailing charities and organizations she supports. Rachel was inspired to create a line of totes and clutches where 100 per cent of the net proceeds go to help provide relief for natural disasters and children’s organizations.
Her designs are always elegant with a touch of edginess for the modern downtown girl. Rachel Roy collections are available at luxury department stores and boutiques worldwide. But, it’s refreshing to know she also has a diffusion brand sold exclusively through Macy’s, at prices more affordable for all.
Obsessed Rachel Roy fans, too busy to shop, can now go directly to her digital magazine. Her e-commerce site allows fans to browse retail collections, get the latest scoop on celebrity archives wearing her designs and watch video interviews as well as runway shows. The more dedicate fans can also get up-close-and-personal with Q&A’s regarding her fashion, lifestyle, beauty and all thing Rachel. To experience her latest spring/summer 2013 campaign, watch the video below.
By Tiffany Le
Images Courtesy of RachelRoy.com
