This week’s Eye on E-Commerce spotlights London-based Avenue 32, an online retailer offering luxury women’s wear including: clothing, bags, shoes, jewelry and accessories. Founders Roberta Benteler and Juri von Randow launched the site in 2011 and were inspired by the stores found along the famed Parisian Avenue Montaigne.
Avenue 32 showcases both emerging talent and established brands, through boutiques on the site. Designers create their own storefront and select the merchandise to be sold. Video and images provide visitors a peek into the designer’s creative process and vision behind their collection.
The online shopping experience is enhanced with merchandise exclusive to the site and a healthy dose of editorial content, in the form of a magazine. Commerce, content and designer-curated storefronts are worth a stroll down Avenue 32.
Images Courtesy of Avenue 32
