Michael Kors takes on New York Fashion Week with his first-ever microsite, All Access, All Angles.
Mark your calendars because this Wednesday, February 13, 2013, at 10 a.m. EST, Michael Kors is giving fans a behind-the-scenes look during NYFW. Through the All Access, All Angles microsite, a 360° experience, the brand has designed a way for viewers to experience an immersive and kaleidoscopic look at the Michael Kors fashion show.
The live stream will be available for users on desktops, mobile and tablet devices. In addition to streaming the actual show, the brand will air pre-show activity and certain backstage content exclusively on Destination Kors, the brand’s lifestyle site, with editorial features centred on the show and NYFW.
Michael Kors will offer his own unique “angle” to visitors, sharing his pre-show preparation. Backstage photos, videos and other exclusive content will be featured across the brand’s social platforms, including: Facebook, Twitter and Instagram, all unified by the hashtag #AllAccessKors.
Don’t forget to digitally RSVP for the show! Will you be watching?
With notes from Luxury Daily
