BOF: The Business of Fashion is a daily dose of industry that puts everything into perspective. Described as “The Economist of Fashion” or “The Blog Power List,” BOF was born from the crafty brain of Imran Amed. Infused with his sharp fashion intuition and flavored by his love for all things digital, BOF was intended for the executives and entrepreneurs with a passion for fashion. In just a few years BOF has flourished with over 20,000 readers a day from over 200 countries and contributors from the most fashionable cities in the world.
The sites trending topics and glamorous photographs of BOF’s Instagram account puts it on top, with over 23k followers. BOF has its finger to the business pulse of fashion; you can always expect stunning imagery, Haute Couture and runways shows. The pictures are all clear and crisp, giving you a peek at the best of the show.
Well versed and respected in the fashion world, BOF uses social media to display a behind-the-scenes portrait to the personality of the site. And, we like what we see!
