With the rise of Pinterest and its many “Pin it to Win it” contests, VSP (the largest non-profit vision benefits company in the U.S.) and Diane von Furstenberg have come together to give free eye care through their #PinToGiveAndGet Pinterest campaign.
VSP has vowed to give about 1000 certificates for eye exams and glasses to youth in need through the New York City Mission Society, a charity chosen by DVF herself. But how will this be done through Pinterest? Well each repin from their #PinToGiveAndGet board counts as a single donation. So your repin could help someone in need, with the simple click of a button.
But what do you get in return? Well, if you repin from the board you are automatically entered in a contest to receive a pair of DVF sunglasses each week, along with a $500 gift card that may be used on DVF.com.
We’ve always loved DVF’s love for philanthropy, fashion and the need for her fans to participate with her. So, if you’d like further details on the campaign, please visit her website. The campaign will run all the way until January 31,2013, so there’s still time to combine your love of fashion with social media while doing some social good.
Via Mashable
