Known for offering quality editorial content alongside commerce, and offering a luxury online shopping destination. Net-a-Porter, the forefront of everything fashion is set to launch print magazine.
“Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print,” quotes Mark Sebba, CEO of Net-a-Porter. “But we still see it as important. It isn’t a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.”
This is a new approach that Net-A-Porter is taking and will have a lot of content to offer for fashion lovers out there.
Founder Natalie Massenet, who used to work at WWD, has always looked at the site as a magazine that sells clothes. The company has also recently hired for Harper’s Bazaar UK EIC Lucy Yeomans, who now holds the same title at Net-a-Porter. The site has added more editorial features since it inception and Yeoman’s influence can be seen in increased original content-like designer interviews within the already-established weekly online magazine.
NAP originally did have print magazines that were “sent to a small number of customers and corporate partners, like hotels,” according to WWD. This new attempt that NAP is taking may even compete with big magazines such as Harper’s Bazaar and Vogue. The print magazine is set to hit newsstand within the next 12 months or so and will offer fashion lovers full-fledged fashion from page to page.
Via Fashionista
