Mr. Porter, an online gentlemen’s retailer, shifts shoppers into the holiday season with it’s new winter publication of it’s newspaper-esque ‘Mr. Porter Post’.
The twenty-page product guide features gift ideas, editorial content and expert fashion picks for men this holiday season. Published bi-monthly, it’s available for those who sign up for the publication through their online service. Looking to extend their normal coverage into new marketing areas, Mr. Porter hopes that using a newspaper format captures the attention of the everyday, stylish man.
The front page headline of the winter issue hails ‘The Return of the Tux‘. Deemed the holiday of the tuxedo, Mr. Porter splashes the pages of their issue with cosmopolitan and suave pictures of Dean Martin and Frank Sinatra. It is the perfect way to capture any savvy man’s attention!
Mr. Porter’s holiday issue isn’t only aligned for men’s shopping, it also provides a detailed account on how Mr. Porter readers can provide the best gifts for their female companions. Gift ideas splash the pages of their magazine and include shoe, jewellery, silk-pieces and clothing. How chic!
Designed for the sophisticated man, Mr. Porter hopes to achieve a new list of clientele with their bi-monthly issues. Their issues are a perfect blend of sophistication, style and fashion sense, and help guide their male readers into a foray of new styles!
Via Luxury Daily
