Michael Kors Greets The Holiday With A Musical Collaboration

Michael Kors is turing up the music this holiday season. Its new festive campaign will have you singing in the snow! The multi-talented Alexandra Richards, disc jockey, artist and model, is the latest face to the Michael Kors Holiday 2012 Collection. The collaboration will offer consumers a playlist, following an exclusive interview with the lovely, triple threat, Alexandra. Through this campaign, Kors is appealing to a more “hip” demographic by incorporating both music and street-style.

The holiday campaign is kicking off with the #CelebrateWith Alexandra Richards edition. Exclusive elements to this campaign included Alexandra’s exclusive holiday playlist and images of the DJ in self-styled assembles from the merry collection.

The 25-song playlist was created on Spotify and is being shared via the Michael Kors Celebrate with Music Facebook and Twitter applications. The eclectic mix included tracks from artists such as Mariah Carey, Black Keys and Foster the People.

Michael Kors is one brand that is getting into the Christmas spirit with musical inspiration. Music is appealing to both the brand and is customers, it truly presents a different, new-aged, edge. Don’t forget to check out what Michael Kors has to offer for its holiday collection; you won’t want to miss out!

Via Luxury Daily

Gayathiri Thevarajah