Just in time for the holidays, Valentino has premiered their sunny new Pop Pois Collection, launching online with a cheerful animated vignette. Inspired by the house’s signature ‘Garavani’ polka dot scarf, the collection mixes retro and modern vibes through the use of geometric shapes and abstract patterns.
Valentino‘s Pop Pois video is unique in its distinct pop art approach and brings the designs to life in a visual and expressive way. Bags and espadrilles in electric bubble-gum pink, cherry red, lime and cobalt, dance in time to crashing cymbals and a tinkling piano. Polka dots run rampant, rhythmically changing position and forming grids at the tempo of the orchestral tunes. A theme of optical illusion is created as backgrounds converge into vanishing points.
Charming and stylishly contemporary, the video adds to the brand’s caché and cyber shopping experience, engaging their clientele through original content. The video, only available on the website, automatically prompts you to Facebook and Twitter, encouraging viewers to share it with their own networks. The collection was made available in-store exclusively at the Webster during Miami Art Basel. If you missed the event this year don’t worry you can purchase Pop Pois online.
By Nicole Schaeffer
Via Luxury Daily
