Swedish labels H&M and ACNE have definitely been making their mark in the fashion world. So what is it about Swedish fashion that we all find so irresistible?
Tuesday November 13, 2012, from 6p.m. to 8p.m. the Fashion Institute of Technology will be holding a free public seminar, Swedish Fashion Week Goes New York. How Swedish fashion is influencing the industry and how Sweden is becoming a “fashion nation,” will be discussed.
Dr. Valerie Steele, curator from Museum at FIT (Fashion Institute of Technology), will discuss the success of Swedish brands with some influencers of the Swedish fashion world. The panel will be accompanied by images and visual inspiration. Panelists will include Margareta van den Bosch, creative advisor for H&M; Mikael Schiller, executive chairman of ACNE Studios; and Lena Patriksson Keller, chairman of Patriksson Communication. Patriksson Communication is a leading Scandinavian fashion and lifestyle PR company who happens to be the co-founder of, fashion brand, Whyred. Ingrid Giertz-Mårtenson will serve as the seminar’s moderator. This tastemaker in fashion is the founder of the Centre for Fashion Studies at Stockholm University. Currently, her research is focused on different areas of the international fashion industry and issues related to fashion and national identity.
During the seminar questions surrounding Sweden as a “fashion nation” will be the main focus. Some examples include: How much is the fashion scene a reflection of the societal and democratic changes in twenthy-century Sweden up until now? And, what are the similarities and differences between Swedish fashion and, for example, Danish fashion? Both such interesting topics of discussing – thoughts? Tweet us @FASHIONOTES
Swedish Fashion Goes New York is an event series presenting the diversity of Swedish fashion. The series started back in September 2012 with a fashion presentation (featuring many brands), along with the Capsule trade show and Design Intelligence. The seminar is a collaborative effort between the Swedish Institute, Svensk Form (the Swedish Society of Crafts and Design) and the Consulate General of Sweden in New York.
For more information please visit: Consulate General of Sweden or Svensk Form.
