As virtual pin board aficionados, collecting beautiful images is something we love to do. But now that The Fancy has partnered with American Express, we’re bringing our inspirational images to a whole new level: reality.
Pin boarding and e-commerce are together at last. Which means you no longer are restricted to gazing at your virtual bulletin board for inspiration. With the click of a button you can transform the inspiration into every day living.

As far as online sites go, The Fancy is definitely in its own category. It’s transformed the fantasy of collecting beautiful images into reality, no small feat. But we’re bookmarking it for a few other reasons too:
Love for Fashion Bloggers
To celebrate the new partnership, the site invited taste influencers like Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, and our own editorial team to hand-pick items that suit their fancy. Now you can easily follow the looks your top blogger is eyeing (and add it to your own wardrobe). Check out what we’re fancying this moment in the gallery below.
Not a One-Trick Pony
The Fancy isn’t limited to fashion, it’s about acquiring items that suit your lifestyle. If this image of paradise catches your eye, like it did ours, you can book the entire trip with a few clicks.
For designers, it’s a dream. Instead of burning the image of an accent piece to memory and scouring the shops, you can click and get the exact piece that caught your eye.
Splurge and Sale Together At Last
The site features a number of luxe items, but they also take note of sales and deals across the web. If a photo you’ve fancied is on sale, a tiny clock icon will pop up to let you know when the deal expires.
The Virtual Best Friend
Who doesnt ‘t dread buying a gift for the person who has everything? Luckily this site offers a helping hand. Just fill out a few details (who you’re shopping for, price range, their likes etc.) and you’ll receive an email with gift suggestions.
To celebrate the new partnership, cardholders have a chance to get a head start on their fancying: Introducing Fancy for American Express. Shop items hand-picked by the next wave of fashion directors, designers and editors. Sync your American Express Card and you could get $20 back on your next purchase on Fancy.com. Learn how now.

Disclosure: Compensation was provided by American Express via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of American Express.










































