Nine West is launching their very own multimedia program to show off all their [amazing] styles. Whether you need to know about tips for walking in heels, how to organize a too-full shoe closet, or just want to check out your favorite kicks, consider ‘Channel Nine’ your new go-to media platform for everything footwear-related.
Richard Dickson, President and Chief Executive of Jones Group’s Branded Business, spoke with the New York Times to reveal details on the campaign, and how it will help their brand:
“[Channel Nine] will be a way for us to bring original content and entertainment to veiwers… We want to rewrite the rules of fashion and marketing so it’s not just about a show, it’s about a conversation. We want Nine West to be a place you want to shop because you love shoes, not a place to shop when you need shoes.”
Is it okay for us to both want and need shoes? The first Channel Nine offerings will air over Nine West’s YouTube, Facebook, Twitter and Tumblr pages this summer.
