Jennifer Lopez has been announced as the chief curator of online retailer, TEEOLOGY. In addition to her curator role, the American Idol superstar will also model for the members-only website, which specializes in basic and premium graphic t-shirts for both men and women.
In her new role as chief curator, Lopez is heavily involved in selecting the international artists and designers – both established and emerging – that get to display their t-shirt creations via the online destination. The most popular, as voted for by members of the website, will then go into production. Anyone can become a member, and the service is free of charge.
Lopez tells Elle.com that,“this is a different type of online experience where you get to be involved in which designs get made. And it gives us a beeline to what people really like.”
via Elle
