Premium denim company, 7 For All Mankind has unveiled a new campaign and product collaboration with James Franco as part of the FW12 multimedia brand campaign. In addition to directing, editing and leading the photographic direction for another groundbreaking multimedia campaign, the brand will also release a capsule collection of t-shirts designed in collaboration with Franco.
The limited-edition t-shirts refer on the brand’s California spirit and FW12 campaign inspiration, ‘Hollywood Resurrection’. The collection consists of four t-shirts in black and white colorways. The graphics are images shot by Franco himself, from over 3100 Polaroids during the 7 For All Mankind FW12 ad campaign shoot.
A branded YouTube channel has even been created where viewers can preview the up and coming t-shirt creations. Check out a behind-the-scenes video of Franco shooting the campaign, below.
