Launching online today, Free People has released an interactive e-book to showcase the new collection from Intimately Free People, their recently launched lingerie line.
The virtual look book allows users to navigate through the collection with campaign imagery, videos, styling tips. The website will also feature a newly curated bra fit guide, letting online shoppers click and drag imagery for a 360° view of items on their own body.
Featuring model Camille Rowe, the e-book showcases a collection of feminine lace bras and newly-debuted branded pajamas. You’ll also get a peek into three brand news styles added to their bra assortment: the Lace Plunge Underwire, the Lace Triangle Bra, and the Satin Demi Underwire.
The brand’s ’365 Days of Undies’ contest will celebrate the collection launch, in which one lucky winner will receive new Intimately Free People items each month for a full year! The contest will run through September 7th, and entries can be placed on the Free People website.
