When Jason Binn announced that he would be launching a multi-platform series for his Luxury magazine, Du Jour we couldn’t contain our excitement. With the launch date quickly approaching, our wait is almost over. The new magazine will come out in glossy print and online on August 20th, 2012.
With a target market of that fortunate 1%, readers are the million-dollar home owners and luxury lavished ladies that we love to hate. However, now that the mag will be widely available across the nation everyone can get their hands on a little bit of luxury.
In an article by The Hollywood Reporter, Binn states that:
“I think there’s very few media outlets where you could sell to print alone, digital alone, or print and digital… We were able to bring all these touch points, and it allowed the advertisers to have a one-stop shop.”
The magazine will be tailored to individual cities, so that each edition will feel more like a local edition than a national sensation.
via THR
