Our Top 10 Crowdsourced Fashion Sites

The accessibility of the Internet has truly revolutionized the way that organizations, especially that of e-commerce, operate. In the fashion industry especially, crowdsourcing has become a prevalent virtual marketing tactic for brands. Coined by Journalist Jeff Howe in the 2006 Wired article ‘The Rise of Crowdsourcing’, crowdsourcing can be explained as the practice of companies making an open call to solve a problem, either through competition or collaboration, and has quickly become a major trend in a number of industries.

The fashion industry in particular has begun to utilize this tactic to turn to individuals outside the design team, in an effort to gain a better understanding of what consumers are looking for in a product. Furthermore, the fashion industry has enveloped the concept of crowdsourcing and utilized it as a platform to discover and offer aspiring designers, stylists and consumers with an opportunity to share their vision – and sometimes even be showcased!

One of the earliest examples of crowdsourcing in the fashion industry was via Threadless.com – a cross between a social network and a fashion house. The platform provides artists with a platform to submit t-shirt designs and have them voted into production by a community of followers. Since Threadless’ launch in 2006, countless websites have incorporated crowdsourcing into their functionality or furthermore based their concept on crowdsourcing alone.

Here is our list of the Top 10 Crowdsourced Fashion Websites:

1. Polyvore
Often perceive to be predominantly a photo sharing, fashion community, Polyvore.com has begun to dip its toes in a crowdsourcing venture. The Silicon Valley based site receives over 15 million page views per months and has recently began to collaborate with fashion brands to engage consumers. For example, Rebecca Minkoff created a Polyvore contest in which users designed a purse, picking and choosing from images like zippers, studs, and tassels. The winner got to see their design in stores; Rebecca Minkoff received a better understanding of what her consumers want.

2. Krush
Krush.com, a new web service catering to both brands and consumers, allows users to receive an exclusive preview of not-yet-released products, vote them into production and have the opportunity to purchase them first. Krush’s mission is to ‘prevent the massive amounts of waste that result when brands get it wrong and make products that you don’t want to buy.’


3. Lookbook.nu
Founded in 2008, LOOKBOOK.nu is the original, user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere. Users upload images of themselves and their favorite outfits, providing links to where viewers can find such products and their price point. Additionally, members can vote on their favorite looks, add commentary and provide feedback to participating brands.

4. Pose
Denoted as fashion hauls meets crowdsourcing, Pose.com (and it’s accompanying free app) is an online community that allows users to follow what their favorite influencers and friends are wearing in real-time. With opportunities for users to showcase their style finds via photo uploading, geo-tagging, Twitter and Facebook, the platform allows users to get immediate feedback on what they are trying on from a community of “fashion experts”. Influencers (or posers) on the Pose platform include Rachel Zoe, Coco Rocha, the Man Repeller, Atlantic Pacific, Catt Sadler, Because I’m Addicted and more.

5. SocialAttire
SocialAttire.com’s mantra is to ‘be the buyer of your own fashion’ and for vintage loving users of the platform, that is exactly what they do! Bringing together consumers and aspiring designers, members vote and comment on submissions (prototypes and sketches) over a two-week period. The dress that receives the most votes is showcased for sale with a percentage of profits going to the designer.

6. EFashionHQ
EFashionHQ.com’s belief is that everyone is a fashion influencer. The up and coming interactive website showcases new trends and offers a unique partnership program. Partners receive compensation based on purchases that are made through the site. For example, if you purchase a BCBGeneration mini dress through “CUTIEPIE99’s” look book and she is a partner, CUTIEPIE99 makes a commission. Easiest part time job ever!

7. Cut on Your Bias
Launched in February 2012 by ex-Calvin Klein, John Varvatos and Tommy Hilfiger designer, Louis Monoyudis, CutOnYourBias.com is Monoyudis’ answer to an apartment full of random swatches and designs. CutOnYourBias.com defines itself as a “crowdsourced social commerce platform” for clothing and home goods that allows consumers “to interact on preproduction decisions with the designer themselves, creating an opportunity for virtual collaboration between consumer and designer.”

8. Reqoop
Trying to locate an uber exclusive Rachel Zoe sample sale? You better visit Reqoop.com! Reqoop.com is the best way to discover and share style from the most coveted stores and the more stylish people near you. Take photos from your favourite stores, share them with the online community and win amazing prizes for your photojournalism. While all photos make it to the site, editors sift through the incoming pictures and call out key trends, comment on fashions or highlight stores. The perfect mixture of ecommerce meets editorial!

9. Fashism
Love it or leave it? Fashism.com is the easiest way to get honest and immediate feedback from subscribers worldwide. How does it work? Post a photo. Ask a question. Get advice. To tuck or not to tuck? Pink or red heals? Necklace or no necklace? Fashism.com has the answer!

10. Chictopia
Chictopia.com’s vision is to be the ultimate online destination for trendsetters to be inspired, socialize, and share in fashion. A creative outlet for fashionistas worldwide, Chictopia.com is a combination between a trend hunting hub of content, commerce and community, and an editorial showcase for novice photographers, stylists and models. In 2011, Chictopia.com even collaborated with American Apparel on a highly successful ‘real model’ campaign.