The motives behind StyleCaster’s recent website revamp proves that people can play an active role in the style dialogue. With 2.5 million unique users per month, StyleCaster is unarguably one of the top sources for digital fashion content. Since 2009, through its tight blogger relationships, partnerships and huge following, StyleCaster has become the ‘it’ editorial destination. So why the site revamp?
In an interview with Fashion’s Collective, StyleCaster’s President, David Goldberg reveals all.
Q: What prompted the new layout and approach?
David: StyleCaster launched its new social platform in order to create the center of the style conversation. Since day one, StyleCaster has been dedicated to bringing Style to the People. What this means is we empower style enthusiasts and the brands that want to reach them.
Whereas at one time, media was a one-way street, with editors dictating trends to consumers. Now, with the new layout of StyleCaster.com, people can really play an active role in the style dialogue. While Rebecca Minkoff shares behind-the-scenes snippets of her Fashion Week fun, Saucy Glossie’s Lindsey Calla is sharing shots of her street style savviness, and Susie Q at FIT is right there showing others her favorite new J. Crew flats.
Our tech team is plugging away, and now you can even share what you love on StyleCaster with your friends on Facebook, so look out for more updates there.
Q: The approach feels very Pinterest-meets-Tumblr. How does this convey what you want people to use the site for now, compared to before?
David: The site is democratizing style, including everyone in the same conversation. The Pinterest inspiration and visual layout makes the site conducive to a style-centric dialogue. Meanwhile, we took queues from Tumblr’s ability to make amateur authors look like professionals, in a clean, crisp, media platform.
Q: How has this changed the role of your editorial content?
David: Our editorial content has been and will always be centered around the style that thrives off of our community. So – without losing its premium, high-gloss integrity – our content calls for more engagement than ever before.
