While they’ve long been one of the top e-commerce fashion sites on the web, a recent jump over to NastyGal.com proves that no one is taking their success lightly, instead they’re upping their digital A-game. It’s funny to think that even though nowadays we all know at least one person who has purchased something online, there was once a time where shopping online was completely unheard of and quite impossible.
In today’s virtual world, the landscape of e-commerce is not only vast, but for online retailers it can be quite daunting to stand out from the rest and catch your customer’s eye. So, what’s an e-retailer to do? Well the folks over at Nasty Gal seem to have making a strong digital presence down to a science.
With a healthy following on Facebook of just over 421,000, Nasty Gal not only uses their page to show off new arrivals and promo images, they also upload cute behind the scenes photos of life in the Nasty Gal office and answer customer service related comments and questions. They even use Facebook to post job openings and connect fans with contests and giveaways. They also have a strong presence on Twitter with just over 50,000 followers and 4,359 tweets to date. Twitter is another outlet for them to upload behind the scenes pics and alert followers to new merchandise.
But while most online retailers are aware of the importance of using Facebook and Twitter to grab attention, Nasty Gal goes beyond that to connect with their fans in multiple ways. All the links to their social media outlets are just a click away by using the icons placed conveniently on the footer of every page. From there, browsers and shoppers alike are redirected to Nasty Gal’s Facebook, Twitter, Tumblr, YouTube and Webstagram pages. All open in a separate tab so there’s no disturbing any shopping.
Nasty Gal’s Tumblr features everything from fashion inspiration, to street style pics, promo images and some just plain old cool photos. The best part is that the Tumblr looks just like that: a Tumblr. Those checking out the images can do just that without getting bombarded with pop-ups or links to buy any of the merchandise. Nasty Gal’s Tumblr is all about sharing fashion forward pics with like-minded individuals, and it’s all about building a strong fan base rather than pressuring anyone to buy.
Their YouTube account lets fans get a behind the scenes look at photo shoots and interviews. It also connects the nasty gals at home with some of the sites favorite videos from some of the bands they love. Not only are the videos super fun to watch but you really get a sense as to what the Nasty Gal brand is all about. A hop over to Webstagram and followers can check out uploaded Instagram pics and get first access to coupons, discount codes and contests.
It’s not just social media that Nasty Gal is rocking. Recently, they’ve added a ‘Gimme’, ‘NEEEED’ and Love meter to each item on the site. This way, customers can rate what they like and tell Nasty Gal just how much. Not only does this mean more feeback for the buyers and style directors at Nasty Gal headquarters, it also means a better understanding of the customer and, in the end, a better site full of clothes shoppers will love. You can also follow the retailer’s blog where you can chat live with their stylists for advice and a peak at what’s coming soon to the site.
Of course, all of their social media outlets are connected to one another and link back and forth. But more than this, Nasty Gal knows that using these outlets right means building a better brand with better brand awareness, and that means many happy customers and loyal fans to boot!
