Gwyneth Paltrow is introducing the newest addition to her label “Goop”, titled The Goop Collection.
What is Goop you ask? It’s a growing digital-media based, E-commerce company founded by Gwyneth Paltrow herself. Goop gives readers exclusive access to fashion, home remedies, travel guides, and wellness tips all under one easy-to-use social platform.
The newest addition to her site has finally launched: “The Goop Collection.” Each week, Goop will debut an exclusive, limited-edition collaboration featuring clothing, home decor, and/or beauty products. Whether it’s a wardrobe staple, a home accessory, or a beauty must, Goop is confident in providing the wardrobe essentials that are a perfect fit for you!
First up? The Goop Tee, done in partnership with Kain Label!