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Gwyneth Paltrow Introduces the Newest Addition to Goop!

By Pamela Vretos on July 4, 2012

Gwyneth Paltrow is introducing the newest addition to her label “Goop”, titled The Goop Collection.

What is Goop you ask? It’s a growing digital-media based, E-commerce company founded by Gwyneth Paltrow herself. Goop gives readers exclusive access to fashion, home remedies, travel guides, and wellness tips all under one easy-to-use social platform.

The newest addition to her site has finally launched: “The Goop Collection.” Each week, Goop will debut an exclusive, limited-edition collaboration featuring clothing, home decor, and/or beauty products. Whether it’s a wardrobe staple, a home accessory, or a beauty must, Goop is confident in providing the wardrobe essentials that are a perfect fit for you!

First up? The Goop Tee, done in partnership with Kain Label!

Pamela Vretos



Uncategorized | @Goop, collaboration, e-commerce, Exclusive, fashion, Gwyneth Paltrow |

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