Gucci Dedicates Accessories Collection to a Shoppable Video

Italian label Gucci has dedicated its very first interactive film to its accessories collection, letting consumers view and purchase items within the video itself. The shoppable online catalog features a selection of FW12 accessories including bags, belts, luggage and shoes, all available for purchase through clickable links within the film.

So how does it work? Viewers simply hold their cursors over top the infamous “double G” symbol that appears over each item to reveal a pop-up screen with product information. The accompanying “Buy it Now” button directly links to the Gucci online store. Click here to view the shoppable video for yourself, and check out images from the interactive catalog below.