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FASHIONOTES 5: Top Fashion Brands on Instagram

By Lisa Perri on July 15, 2012

Get an insider’s look at the lives behind your favorite fashion brands with our list of the most stylish Instagram feeds. Without a doubt, the fashion world has an Instagram addiction. The popular photography app has top fashion brands sharing everything from what inspires them, to behind-the-scenes looks at runway shows and photo shoots, and personal glimpses into the styles and tastes of those behind the brands.

Instagram’s integration with other social media sites that fashion brands have already found great popularity with make it another savvy way to express their brand in the digital sphere. Check out our five favorite fashion feeds below!

1. @oscarprgirl
402 photos
65120 followers

Oscar de la Renta has been an innovator when it comes to mixing fashion and the online world. Erika Bearmaen, the Director of Communications for the brand and the voice of @oscarprgirl, has been one of the first to take Twitter, Tumblr and other social media sites to showcase the surreal and glamorous life of an employee at one of the most prestigious design houses in the industry. Her pics showcase the perks of the job, namely the stunning gowns she has access to!

2. @bergdorfgoodman
1635 photos
98231 followers

The iconic department store has branched out from being an unmistakable symbol of luxury in New York City to embodying the brand’s stylish voice on social media. Cannon Hodge, the company’s Social Media Manger, gives fashion lovers across the globe a glimpse of the her NYC adventures, beauty tips and the best of behind-the-scenes at Bergdorfs.

3. @katespadeny
1330 photos
241983 followers

Instagram is the perfect outlet to show off the colorful and playfulness in the world of the Kate Spade brand. By sharing peeks of the sweet styles of their fashions and accessories, with snapshots of delectable treats from entertaining in the office and “classic New York” moments, Instagram has Kate Spade followers more engaged with the brand – and buying more!

4. @DonnaKaranDKNY
208 photos
38343 followers

Aliza Licht, the Senior Vice President of Global Communications at Donna Karan, is another fashion PR master, bringing the brand to elevated level of success with her savvy social media strategy. Instagram is just one of the ways the brand is winning followers, following the famous faces wearing the elegant and sleek designs on the red carpet, and giving a backstage look at runway shows and fashion shoots.

5. @nastygal
931 photos
250621 followers

A FASHIONOTES favorite, the online store and style source Nasty Gal brings its edgy world to it’s legion of fans on Instagram. Showing off  street style inspiration and the most covetable vintage finds in stock, Nasty Gal is truly becoming a digital revolution.

What are your favorite fashionable Instagrams to follow? Tweet us @FASHIONOTES!



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New Media, Social Media, Style Notes | App, Bergdorf Goodman, Donna Karan, fashion, Instagram, Kate Spade, nasty girl, Oscar de la Renta, OscarPRgirl, social media |

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