DKNY has released a free “augmented reality” smart-phone app called DKNYfx, which will stand as the brand’s official platform for all digital initiatives.
To promote the app and invite Olympic visitors to its new U.K. flagship, the brand has employed model street teams around London on July 21st and 28th to distribute postcards that can be presented in-store for a free DKNY London tote bag!
Keep an eye out for DKNY peeps roaming the streets this week!
[WWD]
