Menswear fashion retailer Ermenegildo Zegna is launching a new app, Z Zegna, for the iPhone and iPad!
The Z Zegna app has launched just in time for their new Autumn/Winter 2012-13 capsule collection. Those who are unable to attend the catwalk will now have access to a live-streamming of the show right from their iPad/iPhone devices! As a bonus, users can browse through catwalk photographs, backstage pics, and behind-the-scene footage of the entire event. The app will also offer two exclusive products available for purchase right after the show– a hybrid classic city shoe and a leather iPad case!
Zegna is no stranger in the digital realm. The brand also launched a 3D virtual shopping experience called Zegna In Store, where shoppers could tour a commerce-enabled brand store from their iPads!
The Zegna Live app is available today for free in Apple’s App Store- so be sure to check it out!
