The well-known fashion and beauty website expands its reach even further into New York City, hiring a new team of editors. Danica Lo, the former senior online fashion and beauty editor with Glamour, will be taking on the position of executive editor in the StyleBistro’s new Manhattan office. She also has vast experience in the world of fashion journalism from her work with Racked.com, New York Post, VMan, and her novel “How Not To Look Fat”.
The New York team will have their own section of the website, with their own set of features and columns. There will even be a new section on TV outfits, and where to get the looks! There are definitely a few characters we wouldn’t mind sharing wardrobes with.
Will this new addition be that step that pushes them into the top five fashion and beauty sites on the Internet? As of last year they were at number seven only one year after their launch. It’s safe to say we can expect great things from this go-to fashion site.
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