Animation isn’t just for kids and tech goddesses. The always innovative Rebecca Minkoff is trying her hand at it, with her upcoming animated digital lookbook. For the resort 2013 collection, Minkoff will feature, wait for it, moving images of the brand’s apparel and accessories.
With the help of photographer Aaron Stern and digital production house Killdisco Design, Minkoff ‘s “animated GIFs” will be all over your screen – just like a digital flipbook. You’ll get to see how pieces fall, unbutton and look from every angle. No more guessing how something looks from the back, you’ll know. Talk about taking it to the next level. Rebecca Minkoff and her super team are certainly getting creative.























