Flannel Makes Movie Magic

The Australian brand, Flannel, debuts their latest collection ‘Neronis’, which embodies the true flappers style that has been sweeping the fashion industry in 2012.

With the cinematic interpretation of the Great Gatsby in production and looks that have hit the runway from Rodarte, Reem Acra and Christian Dior, flapper style has the roaring 20″s back in fashion.

Flannel joins in with this cinematic feature with flapper styled looks for their newest Spring 2012 collection. What better way to celebrate the 20’s then shooting a video of models in the latest looks comprised of Grecian gowns, silky pajama suits and sequined party dresses with finger waves that brings the look together.

Rather than limiting the brand to its lookbook, Flannel opts for a short film to interpret its vision for this new collection. Styled by Meg Grey, the short film, which appears on the homepage of the site as well, gives consumers the idea that they are not only buying a product, but buying into a theme as well. As trends are relied on so heavily in our society, fashion brands are using short films to represent new collections which give consumers the ‘up close and personal’ approach to its marketing strategy, bringing us back to the chic 20’s.

[Nylon Blog]