Fox is on a fashion hunt. Designer brands Dolce & Gabbana, Benetton, H&M, Forever 21 and C&A are teaming up with Twentieth Century Fox Consumer Products and fashion collections.
Dolce & Gabbana will design an infant clothing line launching this summer that will take inspiration from the studio’s animated ‘Rio’ franchise, while Benetton will develop ‘The Simpsons’ line under its Sisley brand for fall, followed by a spring collection. Forever 21 will roll out a small assortment of ‘Simpsons’ T-shirts for men and women, while Fox’s long-term global partner H&M is currently selling new ‘Simpsons-themed‘ boys’ wear. The Swedish retailer will also make ‘Ice Age’ tees to coincide with the summer sequel Ice Age: Continental Drift, along with retailer C&A.
Fox Consumer Products shifted its fashion focus into high gear earlier this year when they partnered with Jeremy Scott to create Bart Simpson inspired clothing. The attention drawn by the limited-edition pieces became a central part of Scott’s collection.
