Fashion designer duo Badgley Mischka and Bergdorf Goodman are inviting viewers to preview Badgley Mischka’s resort collection via Pinterest. Badgley believes that Pinterest is a designer-friendly platform because it’s photo-driven, as opposed to text-driven social media platforms such as Twitter. Pinterest provides a permanent place to house images after a session of “live-pinning.” Users of the site create pin boards to categorize and collect favored pins- from fashion, designer wear, accessories, footwear and more.
“We wanted to do something unique to launch the resort collection this year – something we had never done before.” -Mark Badgley of Badgley Mischka.
“Badgley Mischka came to us with the idea of hosting a preview of their resort 2013 collection in a manner that felt personal, fun and exclusive. We loved the idea of a live Twitter conversation, but we all know how fleeting Twitter can be, so I recommended that we extend the concept by sharing their resort 2013 looks on a Pinterest pinboard.” –Cannon Hodge, Social Media Manager of Bergdorf Goodman
The Badgley Mischka and Bergdorf Goodman Pinterest board, represented by the hashtag #BGBadgley, received over 21,000 followers, 200 repins and 164 likes in just after pinning 10 photos. Bergdorf Goodman will continue pinning to the board leading up to Badgley Mischka’s resort presentation on Tuesday, and will continue to “live-pin” during the show as well.
[WWD]
