Woolmark Gets Digital With Its Social Scarf

Despite the summer heat, Woolmark Co. is taking us back to the world of wool with its digital scarf campaign. This comes on the heels of its recent success with We Love Wool. After reaching 100,000 followers on its social community, Woolmark is getting creative by encouraging people to get online and design a social scarf. Why? The king of merino wool wants to get everyone working together to set a world record for the longest digital scarf.

Want to be apart of history? All you have to do is go to Woolmark’s facebook page and upload your picture to add your own twist to the giant virtual scarf. If you like what you see, you can share it with others on Facebook, Pinterest and Twitter.

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[WWD]