The agency is set on making the transition to digital shopping. With their position as a global leader in accessories and jewelry, they’ll be hoping to become a new leader in online fashion retail. The e-shop will include sunglasses, scarves, jewelry, bags, belts, and much more. They’ll be from international designer sensations, including Alyssa Norton, Maryham Keyhani and Smadar-Pola Azriel.
Demure is hoping to have her own social circle – full of shop owners, DJs, and gallery owners – to model their new styles. She claims that, because they’re not models, they’ll be able to sport the shops designs better through street-style: “They’re interesting and people like them for who they are.”
New designers, chosen by Demure, will be able to make their first launch every season! Guess we should start trying to get into that social circle, right? The shop launches across the world in September!
