Earlier this week, Odin New York’s pop-up shop debuted in Brooklyn. This is a first for the niche perfume brand, but the design of the store would make you think otherwise.
Unlike other pop-ups that have emerged, the scent maker’s version is incredibly unique. Odin enlisted the help of architectural designer, Snarkitecture, to pull it off. Using 1500 of Odin’s own black and white packaged bottles casted in white cement, the duo covered the ceiling of the storefront. To add even more interest, perfume bottles were laid across the floor to add texture and create a mirroring effect.
A storefront this amazing is sure to have other designers re-thinking their pop-up strategies.
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