Out of the several exclusive brands that Aritzia carries, Wilfred has to be my favorite. Season after season, the luxe label crafts feminine pieces that become staples in my wardrobe – and its Spring 2012 line is no different.
Over the last few years, Aritzia has evolved as one of North America’s top destinations for the young and on-trend. The Vancouver-based company opened a flagship store in SoHo last year, emerging as a shopping mecca for style icons like Whitney Port, Shenae Grimes, Emma Watson, Demi Lovato, Eva Mendes and many more. As a customer and employee, I can confidently say that the Aritzia experience is matched by none. From quality clothing to store decor, corporate culture to customer service, Aritzia cultivates an environment of culture, art, music and fashion.
Wilfred’s Spring 2012 collection is a perfect offering of the signature style aesthetics behind Aritzia. Each look seamlessly blend the ease of silky neutrals and fits with statement pieces in living color. My pick for the line’s pièce de résistance? the white and crisp Maison Blazer, this season’s must-have hue.
Wilfred is available at its boutique in Toronto and Aritzia locations across the U.S. and Canada. Check out our gallery below for a video Wilfred’s spring 2012 collection, as well as pictures of both the Wilfred boutique and Aritzia’s flagship store in SoHo!
[Aritzia]
