Models-of-the-moment Karlie Kloss and Jessica Hart star in Free People’s latest catalogue, which of course, is nothing short of boho-chic. For January’s lookbook, the 70s-inspired brand channels their love of boho style, modernized for the city girl.
In a collection of shots based in New York and Los Angeles, Free People explores the distinct differences between each urban environment. Kloss and Hart epitomize each city’s aesthetic while embodying the label’s contemporary take on vintage style.
For February, Free People have enlisted the multifaceted Freja Beha to portray each of the label’s ‘model personalities’: Molly, a vintage gal who’s “ladylike with a cool twist” and Lou, a tomboy who “grew up building dams and climbing trees.”
It’s official. Free People has produced the ultimate hipster bombshells.
[ELLE and Fashion Gone Rogue]
