KARL by Karl Lagerfeld for Net-A-Porter launched earlier this week, and to celebrate, five pop-up window shops were set up in Paris, New York, London, Berlin and Sydney. Alongside the unveiling of the window shops, Karl Lagerfeld opened a mysterious cube that appeared January 20th at Place Saint-Germain-des-Pres where vistors received an exclusive KARL goodie bag and t-shirts; the first fifty of those vistors also received a pair of iconic KARL gloves or a collar from the collection.
Customers were also able to shop the KARL line on-site, using the NET-A-PORTER KARL app, marking yet another innovative concept from the legendary designer. Fashion elite in attendance for the unveilings included: Natalie Massenet, Godfrey Deeny, Imran Ahmed, Alex Shulman and Annika von Taube.
