Cut Down Blow-Drying Time with It Factor Hair Care

It seems as if women everywhere are facing the same beauty-routine hassle: lengthy blow-drying sessions that on average linger around the 20 minute mark. Ladies, listen up. It Factor is a new brand that promises to cut blow-drying time by up to 50 percent with its shampoo and conditioner. The hair-care line distinguishes itself from other products on the market by being an entire brand devoted to producing a quick blow-dry and doing so through shampoo and conditioner versus a spray or cream that adds another step to hair care routines.

The brainchild of former Sexy Hair Concepts chief operating officer, Mark Stiller worked to perfect the new brand over more than two years before it hit salons last month, and the product has already been picked up by salon distributors covering 10 states include New York, Chicago and Los Angeles areas.

The collection includes shampoo for fine and medium to coarse hair ($22.50) and conditioner for fine and medium to coarse hair ($22.50.)┬áThe benefit of the new It Factor line seems to be its simplicity– We can’t wait to test it out and perhaps cut the ‘fashionably late’ from our vocabulary. Pauly D must be in heaven.

 

[WWD]

Kelsey Rainey