Browse: Home / , / Gap’s Newest Campaign

Gap’s Newest Campaign

By Maddy Aubert on August 2, 2011

Gap’s newest campaign does not involve a logo change. The retailer is focusing on one major aspect of the brand, it’s denim line. The Gap 1969 denim team has paired up with Cool Hunting to create a series of short documentaries featuring the denim team. Inside the new L.A. denim studio, fans of the brand can go behind-the-scenes and meet the brand’s blue jean babies.

Meet designers, merchants, specialists, and the studio mascot, Louis, a pitbull who wears a Louis Vuitton collar. The documentary-style short films definitely reach to a certain target market, we’re thinking the downtown, semi-hipster, artsy folk, which is likely the direction Gap is trying to take since its branding fiasco last year.

YouTube Preview Image

YouTube Preview Image

The videos almost remind of snip-its that could be featured in HBO’s How To Make It In America.

, | , , , , , | 2

  • http://www.fashionotes.com/content/2011/08/7-for-all-mankind-in-canada/ Fashionotes – 7 For All Mankind in Canada

    [...] Having opened its first Canadian store in Calgary’s Chinook Center (March 10), the premium denim brand opened the doors to its Toronto flagship store August 12 in the Yorkdale Mall. The company [...]

  • http://love-a-bull.org/2011/09/louie-the-pit-bull-gaps-denim-mascot/ Louie the Pit Bull | Gap’s “Denim Mascot” » Love-A-Bull, Inc. | Austin, TX

    [...] and even including their office-dog, Louie, a caramel-colored pit mix! Their new market? “Downtown, semi-hipster, artsy folk” (might I also add, Pit bull [...]