In celebration of Gucci’s 90th birthday creative director Frida Giannini has selected British rocker Florence Welch as her muse this season. Giannini will design Welch’s stage costumes and wardrobe for her 17-city US tour with her band Florence + The Machine, as well as select appearances as support for U2.
Giannini describes Florence as a strong and somewhat mysterious muse, the perfect representation of her latest collection, ”When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare” she said. “I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammy’s earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my A/W women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”
The 24-year-old begins her tour tonight in Manchester, Tennessee and was naturally flattered about working with Giannini on her wardrobe, stating “the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour.” Giannini’s designs include a swirling dotted gown and a sexier, floral-bedecked number. After seeing sketches from Gucci we can’t wait to see photos from the tour!
[People]
